INTRODUCING: HYPERGRAND2013-12-05 23:57:53 UTC
Hypergrand have created the world’s first graphically printed Nato band watches. Each watch is water resistant, use a solid metal/glass face construction and run on Japanese quartz mechanics. Straps are interchangeable and also available separately. And for $140 a piece, these watches are a no-brainer for an Xmas pressie or to add to your own collection.
An update to a classic – When everyone refines classics, HyperGrand revolutionizes them. Deconstructing the classic NATO strap, we combined it with modern aesthetics to create a new classic altogether.
The NATO strap was much more than a simple watchstrap. It was engeineered to allow a watchstrap to be interchangeable without tools – Through the ingenious use of a series of stainless steel loops and buckles around a Nylon or Polyester strap fabric.
Combining the understated NATO strap’s most known functionality with HyperGrand’s modern form, we debuted with the watch that came with the world’s first graphic printed NATO strap.
The result was a watch with a character that the world has not seen, yet so vaguely familiar with. The 01NATO strap is made out of HyperGrand’s proprietary fine-weaved polyester that allows the high-resolution prints, turning the NATO strap into a canvass to be splashed with any bold color, print and pattern that imagination can bring.
The watch itself was designed for wearability – A clean 38mm watchcase, with highly legible hour markers on a double-layered dial. The 01 NATO watch debut collection includes 12 interchangeable strap designs and 9 watch designs.